Jumat, 29 Maret 2013

[W775.Ebook] Free Ebook Global Innovation Science Handbook (Mechanical Engineering)From McGraw-Hill Education

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Global Innovation Science Handbook (Mechanical Engineering)From McGraw-Hill Education

A GROUNDBREAKING GUIDE TO THE ART, SCIENCE, TOOLS, AND DEPLOYMENT OF INNOVATION
NEW: Honorable Mention in the Engineering and Technology Category for the PROSE (The American Publishers Award for Professional and Scholarly Excellence) award, 2015. proseawards.com/current-winners.html.

"It has never been more important to educate people and organizations how to out-imagine, out-create, and out-innovate....The insight and experiences captured by [this book] make an important contribution toward reaching this goal." -- From the Foreword by Deborah Wince-Smith, President, Council on Competitiveness
Developed by the editors of the International Journal of Innovation Science and featuring contributions from more than 40 innovation experts and thought leaders, Global Innovation Science Handbook presents a proven approach for understanding and implementing innovation in any industry.

This pioneering work is based on a defined body of knowledge that includes intent, methodology, tools, and measurements. It challenges the popular paradigm that "learned" innovation is impossible, and lays out a systematic process for developing innovation skills. Each chapter can be independently read and utilized in the daily practice of innovation. Real-world case studies from financial, government, and education sectors illustrate the concepts discussed in this definitive resource.
Global Innovation Science Handbook covers:

  • Preparing for innovation--establishing a framework and creating a culture for innovation
  • Key innovation concepts, such as creativity, neuroscience, biomimetics, benchmarking, and ethnography
  • Creativity tools, including Kano analysis, storyboarding, absence thinking, Lotus Blossom, SCAMPER, and others
  • Techniques essential to innovation science, such as Six Thinking Hats, mind mapping, social networks, market research, and lead user analysis
  • Innovation radar, indices, and other measurements
  • Idea management--the process of creating, screening, exploring, and evaluating ideas to bring those most valuable from concept to reality
  • Innovation methodologies, including TRIZ, Brinnovation, crowdsourcing, Eureka, stage gate, and others
  • Deployment--a life-cycle approach involving inspiration, strategy, organization, excellence, culture, measurement, protection of intellectual property, and launch
  • Case studies featuring cutting-edge technological innovations in finance, government, and education

  • Sales Rank: #541839 in Books
  • Published on: 2014-02-05
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.20" h x 1.20" w x 8.80" l, 4.00 pounds
  • Binding: Hardcover
  • 896 pages

From the Author
This book is a companion to the International Association of Innovation Professionals Innovation Professional (IAOIP) certification exam. To find out more go to iaoip.org.

From the Back Cover
Developed by the editors of the International Journal of Innovation Science and featuring contributions from more than 40 innovation experts and thought leaders, Global Innovation Science Handbook presents a proven approach for understanding and implementing innovation in any industry.This pioneering work is based on a defined body of knowledge that includes intent, methodology, tools, and measurements. It challenges the popular paradigm that "learned" innovation is impossible, and lays out a systematic process for developing innovation skills. Each chapter can be independently read and utilized in the daily practice of innovation. Real world case studies from financial, governmental and educational sectors illustrate the concepts discussed in this definitive resource.

About the Author
Brett E Trusko, PhD, MBA, is an Assistant Professor at Texas A&M University, where he is also the Director of the Health LINKS innovation lab, a 4,000 square foot innovation center located in the world famous Texas Medical Center. He is also the President and Executive Director of the nonprofit International Association of Innovation Professionals (iaoip.org), a global innovation certification organization. Dr. Trusko is the current Editor-in-Chief of the International Journal of Innovation Science.

Praveen Gupta, MSEE, is the President of Accelper Consulting, which works with organizations in achieving improved profitable growth through Six Sigma, Process Excellence, Innovation, and Performance Measurements. He led the deployment of Six Sigma at Motorola in 1986 and the development of innovation science since 2003. Praveen has published in many magazines and has authored many books on Six Sigma and innovation, including Business Innovation in the 21st Century. He was the founding editor-in-chief of International Journal of Innovation Science. He is a Visiting Lecturer at the University of Illinois, and Adjunct Industry Professor at Illinois Institute of Technology. Praveen also heads Center for Innovation Science and Application at IIT, Chicago.

Most helpful customer reviews

0 of 0 people found the following review helpful.
INNOVATION for many people is a buzzword. This book breaks it down for deeper understanding!
By kitcatvi
I purchased this as a textbook for my MBA program in strategic design and innovation. I've graduated as of 2015, but still am using this book as a valuable reference tool in teaching in the rather uncharted waters of business innovation strategy.

So often in the business world people use the word "innovation" loosely but with no real definition other than they did something they think of as "new". Innovation is so much more than just that. This book is a great tool for thinking strategically in a 21st century business environment.

0 of 0 people found the following review helpful.
Needs a copyediting overhaul
By Jennifer
This is a terribly written textbook. There are grammatical and logical linguistic errors which make the book difficult to read at times. In addition, there is no Appendix or list of definitions in the back of the book (or even at the end of the chapters). I am disappointed in the structure and lack of editing of this book because I believe the content is essential for any professional who wants to improve their enterprise through innovation.

0 of 0 people found the following review helpful.
The bible!!
By Marcelo G do Amaral
The key book to understand and practice innovation. It's a huge book but essential!!

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Jumat, 22 Maret 2013

[R362.Ebook] Ebook Download Diagnostic and Therapeutic Ercp: Technical Aspects and Atlas, by Bernhard Neuhaus, Bernhard Hogemann

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ERCP is a procedure specifically for treating patients with biliary or pancreatic diseases. This is a detailed presentation of the methods of examination and therapy in endoscopic retrograde cholangiopancreatography (ERCP). Typical pitfalls are demonstrated by illustrations. The endoscopic illustrations are explained by means of clinical diagnosis, description of findings and brief comments.

  • Sales Rank: #6407058 in Books
  • Published on: 1992-02
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 320 pages

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Selasa, 12 Maret 2013

[N549.Ebook] Fee Download Product Design: Practical Methods for the Systematic Development of New Products (Design Toolkits)

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  • Binding: Paperback

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Tianna wakes from her lifelong unquiet slumber and continues her journey of self-discovery. The magical world now knows of her existence and of her connection to the evil Black Dragon, Kai. Her prophesied role in saving all of Lagrangia does not shelter her from everyone’s fear of her growing powers, making it extremely difficult for her to find a place she can call home.

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  • Sales Rank: #455684 in eBooks
  • Published on: 2012-06-29
  • Released on: 2012-06-29
  • Format: Kindle eBook

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4 of 5 people found the following review helpful.
The adventure continues!
By Tiana Arylle
This, the second book in the Blue Fire series, lives up to all the anticipation promised in the first book - and then some! The adventure is turned up several notches, and we get to see the first true battles, both within our characters and between clashing factions. This book delivers blood, sweat, tears, laughter - the entire gamut. The author's gift for memorable characters continues, as people we already loved in the first book gain depth and new characters weave seamlessly into the mix. My personal new favorite is Zhor, the intense warrior with a soft spot for cats.

One of the things I like best about this book is that the heroes aren't perfect and the villains aren't pure evil. They all seem human, which makes it easy to relate to them. The romance (and romantic conflicts) heat up in this book, and it's nice to see lovers acting like, well, lovers - not angsty teenagers.

The next book in this series is teased at the end, and the cliffhanger ending is fun, frustrating, and worrisome. In short, this is an excellent summertime read...although it will heat up the night!

2 of 2 people found the following review helpful.
I got bored with it.
By MisMelissa
The main character has so much going on that she is VERY inconsistent in her behavior. She doesn't want to "mate" with anyone until it is right for her (which is great) but then drinks the fire wine, (when she already knows that it brings out her free-loving "fae" nature and mesmerizes all the males, which her protectors have to fight off.) For someone who is a "healer" in her own village, she doesn't stop to think about how her behavior affects other people.

The previous book was not great, but it had me wondering where the author was going. I got to a major plot point in the middle of this book and I think I'm done with it. I put it down 3 weeks ago and haven't picked it back up.

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Amazing!
By Amazon Customer
I never review books.

I have read hundreds of books on my kindle and have never felt the urge to write a review until now.

The series (so far, only just finished book 2) has been wonderful. Paulette is a gifted author. She has created a detailed rich world with wonderful characters and an amazing story line. I love the series and would highly recommend them to anyone wanting to escape into a magical world full of passion, love and epic heroes!

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Senin, 11 Maret 2013

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Moore's Clinical Anatomy Flash Cards, by Douglas J. Gould PhD

This clinically relevant anatomy flash card set is based on the concepts and full-color images in Moore's�Clinically Oriented Anatomy.�The card set is a convenient, portable study tool for gross anatomy courses, exam preparation, clinical anatomy review during clerkships, and dental and allied health students.

Organized and color-coded using the regional approach of Clinically Oriented Anatomy, the cards feature descriptions of structures, concise versions of the text's clinical "Blue Boxes," and correlating images. Realistic anatomic renderings, radiographs, and diagrams of common medical situations�complement this clinically oriented material. Information on muscle attachments, innervations, and main actions are also included.

New to this edition:

  • 16 introductory cards that give an overview of the major systems
  • New and improved artwork from the 7th edition of�Clinically Oriented Anatomy
  • Additional diagrams, illustrations, and clinical photos
  • A hole punch and metal key ring for easy organization and studying on the go

  • Sales Rank: #55561 in Books
  • Published on: 2013-07-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 3.71" h x 4.34" w x 6.29" l, .0 pounds
  • Binding: Cards
  • 708 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A positive addition to your study materials
By Michael
Proximal and distal attachment information listed on cards needed to be more specific.
Less colorful and more realistic drawings would have been preferable.

1 of 1 people found the following review helpful.
I'm a first year medical student and these cards are ...
By Amazon Customer
I'm a first year medical student and these cards are a life saver. I use them to memorize all the idealized structures and locations of muscles, arteries and nerves before going into dissection. My only complaint is that the lines pointing to structures have circles on the ends and occasionally seem to be pointing to multiple structures, especially if there are several small structures in one area (e.g. spinal cord).

0 of 0 people found the following review helpful.
Great buy!
By Amazon Customer
Great quality, fast shipping, and will perfect while I start my first year in medical school.

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Minggu, 10 Maret 2013

[T272.Ebook] Download Ebook Out of the Darkness: From Turmoil to Transformation, by Steve Taylor

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Out of the Darkness: From Turmoil to Transformation, by Steve Taylor

Out of the Darkness tells the stories of more than 20 people who have undergone permanent spiritual awakening after intense trauma and turmoil in their lives. Although psychological turmoil often has no positive effects, for some people, it can be the catalyst for a kind of 'spiritual alchemy', transforming the 'base metal' of suffering into the 'gold' of intense well-being and freedom.

Read about the young woman who became 'enlightened' after suffering terrible injuries in the 7/7 tube bombings in London, the man who became paralysed after falling from a bridge onto a river bed, but now lives in a state of permanent bliss, and the recovering alcoholic who shifted to a permanent state of enlightenment after hitting 'rock bottom' and losing everything.

The author has also interviewed several spiritual teachers whose original awakening occurred after intense psychological turmoil, including Eckhart Tolle and Catherine Ingram. In addition to telling these people's stories, Out of the Darkness explains why turmoil has this 'awakening' effect, and illustrates the almost infinite capacity of human beings to overcome suffering. It suggests that, so long as we have the courage to face up to and accept negative situations, there is nothing for us to fear. But perhaps most importantly, it shows how natural spiritual awakening is to human beings, and how close it is to all of us.

  • Sales Rank: #642886 in eBooks
  • Published on: 2011-03-07
  • Released on: 2011-03-07
  • Format: Kindle eBook

Review
Filled with amazing stories of enlightenment brought about by life's most difficult circumstances. It helps us to realise that we can always choose to make something good out of the worst that life can offer us, thereby greatly reducing our fears and inviting happiness to embrace us. A truly inspiring book! --Susan Jeffers PhD, author of Feel the Fear and Do It Anyway�
A fascinating and illuminating journey through the landscape of spiritual transformation. --Sharon Salzburg, author of Lovingkindness
Some of the best research, stories, and answers to the perennial question, why (and how) do some people emerge from difficult times stronger, wiser, and more grateful, while others sink into depression, bitterness, or resignation? The stories are fascinating and inspiring. They are like breadcrumbs in the fairytale; follow their trails so that your own turmoil can be spun into transformation. --Elizabeth Lesser, author of the New York Times bestseller, Broken Open: How Difficult Times Can Help Us Grow

About the Author
Steve Taylor is a senior lecturer at Leeds Metropolitan University and a researcher in transpersonal psychology at Liverpool John Moores University. He has written articles for many magazines, newspapers and academic journals, including Psychologies, the Daily Express, Kindred Spirit and the Journal of Transpersonal Psychology. Steve lives in Manchester with his wife and three young children. www.stevenmtaylor.com

Most helpful customer reviews

16 of 16 people found the following review helpful.
A very very very inspiring book which will make you never look at despair the same way!
By Susan Schenck
I loved the author's previous book (Waking from Sleep) so much that I was determined to get this one. BIG PROBLEM: I moved to Ecuador and for some reason Amazon doesn't sell the hard copy, and the other vendors wouldn't ship it here. SO I WAS FORCED TO USE MY KINDLE, opening the box that had been in my closet nearly a year!

The book is great, and though I can't mark it up and flip through it with a kindle the way I do a hard copy, I will try to give you a few of its highlights. It contains real life case studies of the people who had permanent shifts, including essays written by them. These people had horrible things happen to them (cancer, death of baby or loved one, loss of business, loss of use of all limbs, etc.) and were able to come to accept their loss. This shifted them into an often permanent state of consciousness. The guy who suffered the worse and became a quadriplegic seemed to get the highest state of consciousness of all.

Apparently, as the ego just surrenders, all the ego energy is set free for us to experience our expanded true nature. Acceptance is the key, because if you resist and become bitter, the ego holds tight and you don't get the bliss and ecstasy of liberation.

The author gives other instances of people becoming free and expanded through being astronauts! Edgar Mitchell was so blown away by his moon walk that he went from exploring outer space to exploring inner space and setting up the Institute of Noetic Sciences. But since few of us can do that, we can also become free by facing death or having near death experiences. The author gives examples of people having enlightenment experiences by facing death through illness, war, injuries, suicide attempts, etc.

The book details how a "shifter" differs from a man with the normal consciousness. There is a greater sense of well being, more appreciation, and the "taking for granted" mechanism is off. There is intensified perception, a sense of connectedness, altruism, and a desire to BE instead of HAVE. The ego uses far less energy so the "desensitization mechanism" is shut off.

The author also compares religion conversion to these shifts, explaining that the shift is far greater, lasts longer, and doesn't entail any beliefs.

This is truly a great contribution to all the books that document awakening/enlightenment/shifts.

Susan Schenck, author of The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & Planet
and
Beyond Broccoli, Creating a Biologically Balanced Diet When a Vegetarian Diet Doesn't Work

11 of 11 people found the following review helpful.
Into the light
By P. Strand
Out of the darkness is a very interesting book. In one sense, it can be seen as a continuation and companion to his previous book Waking From Sleep: Why Awakening Experiences Occur and How to Make them Permanent but Out of the darkness is in most respects a much more far-reaching and complete work. It's a book about the transformative power of trauma, turmoil and suffering, and includes case studies and stories of people who have faced incredible hardship and difficulty in their lives, but have gone through powerful and profound spiritual transformations in spite of that. Some of the people we meet in this book are quite well-known, like J. Krishnamurti and Eckhart Tolle, but most of them are just ordinary people who went through a spiritual awakening as a result of some very challenging circumstances. The many examples in this book suggest that spiritual transformation can happen to anyone, regardless of life situation, age, gender and spiritual background. Lack of spiritual practice and knowledge doesn't seem to be an issue in other words; Spiritual transformation can happen to anyone

Steve Taylor is an excellent writer and this book is a joy to read. Out of the darkness covers some fairly profound and advanced issues, but it's done in such a way that it's all very easy to read and understand. This is also a very inspiring and uplifting book. Anyone who has been through some kind of spiritual awakening will recognise a lot of what the people in this book have experienced and for others who might not have had any such experiences, Steve Taylor's book serves as a useful guide to understanding what spiritual awakening really means and what the implications of it are. This book is a true gem and is highly recommended for anyone who is interested in spiritual transformation and the full flowering of human potential.

6 of 7 people found the following review helpful.
Exremely helpful book if you want to be Enlightened or understand Enlightenment
By Alexandra Hopkins
As I read this book, I got more and more excited. I'm on vacation, and this book has really turned my vacation into an adventure.

I've studied spirituality all my adult life -- for over four decades. At this time "Out of the Darkness" was exactly the book I needed. So, it's the best one, of course! A bonus is that it's well-written -- a real page-turner. It tells the true stories of people who have experienced traumas like losing everything in a house fire or being diagnosed with terminal cancer. The people that Steve Taylor writes about have responded to their traumatic experiences in an unusual way -- by shifting into a higher state of consciousness and beingness -- "Enlightenment."

Through these stories one gets to see the characteristics of Enlightenment and that it is a state that can vary in its intensity. Some people in the book have attained higher states of Enlightenment than others. One can also see that it's possible to increase the intensity of the state by study and practice. When I read the list of characteristics of Englightenment, I was able to see the degree to which I've achieved each one and what I most need to work on. This is a FABULOUS tool!

After listing out the characteristics of Englightenment, Steve Taylor takes the next great step -- listing three types of exercises to raise one's own consciousness. Steve Taylor understands these exercises so well that for the first time, I really understood their purposes -- I've read about them before in books like the Dali Lama's "Path to Enlightenment," but, in some cases, not seen the purpose so didn't do all of them. Now, I see the purpose of all three types of exercises that Steve Taylor lists, and I've already started doing them. He has laid out stepping stones to Enlightenment.

Additionally, I do another type of practice not mentioned by Steve Taylor, one which can be used to directly remove individual barriers to Enlightenment. This type of practice includes BodyTalk and Scientology -- and probably ones like Cognitive Psychology. So, there are tools additional to the ones that Steve Taylor mentions. But he gives three very powerful types of exercises that are very simple. I'm looking forward to their power.

Thank you, Steve Taylor, for the book that I needed to speed me on my way!

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Rabu, 06 Maret 2013

[R479.Ebook] Free PDF You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours

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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours

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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours

An entertaining illumination of the stupid beliefs that make us feel wise.

You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including:

  • Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends.
  • Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along.
  • Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions.
  • Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.

  • Sales Rank: #4754 in Audible
  • Published on: 2011-12-12
  • Format: Unabridged
  • Original language: English
  • Running time: 504 minutes

Most helpful customer reviews

410 of 437 people found the following review helpful.
Brilliant, entertaining and useful
By Timothy Miller
I'm a clinical psychologist interested in neuroscience, so much of this material was already familiar to me. Most of the ideas can be found scattered through other books like The Winner's Curse, The Happiness Hypothesis, Predictably Irrational, and others. I've read and admired all of those. I would gladly throw them all away if I could keep You are Not So Smart.

The author understands the science and the facts, and conveys them quite clearly. I didn't find a single error. He writes wonderfully. Crisp, clear, funny, casual, but not too casual. When I read it, I feel I'm chatting with a brilliant buddy. As I understand it, the author is not a professor or scientist. He's certainly smart enough to be one.

In the 1970s and early 1980s, research psychologists generally believed that humans are more or less rational, most of the time. They believed that irrational thinking was caused primarily by disruptive emotions like anger or fear. We now know this is just plain wrong. During the last twenty years or so, research evidence against this view accumulated. Daniel Kahneman became the first psychologist to earn a Nobel Prize for describing the new understanding.

Meanwhile, evolutionary psychology provided a new template for understanding the human mind. It evolved. We often see faces in clouds, but never see clouds in faces. We sometimes mistake a coiled garden hose or rope for a snake, but rarely mistake a snake for a garden hose. These tendencies, and many others like it, reflect our evolutionary history. The reproductive cost of jumping away from a coiled garden hose is very small. The reproductive cost of failing to recognize a dangerous snake is very high.

You do not think rationally, nor does anyone else. This is useful information, particularly if you have some understanding of how and why you -- and others -- think irrationally, and under what circumstances. It may seem too good to be true, but this book actually explains it to you, and does so entertainingly.

Even today, most economists believe that humans make rational economic choices. This is clearly false. Daniel Kahneman (and his collaborator, Amos Tversky) won their Nobel Prize, not in psychology -- there's no Nobel Prize category for that, but in economics. You ever wonder how we got stuck in this awful Great Recession, despite the brilliant insights of modern economists? It's because they are all wrong. This book will help you understand that better, while making you smile, laugh and nod your head with "Aha!" insights along the way.

Many psychotherapists believe, even today, that Sigmund Freud and his intellectual descendants correctly described "the unconscious." They believe that our childhood experiences, particularly psychosexual experiences, form the emotional and behavioral templates for the rest of our lives. We now know that most mental life is indeed unconscious. However, the templates of our mental lives were formed more by our common evolutionary history than our particular childhood experiences. That's why cognitive biases are human universals. If idiosyncratic childhood experience was the more important source of thinking templates, the cognitive biases described in You are Not So Smart would not be so robust and numerous.

You want to know yourself? Spending your life contemplating your potty training might help a little... or might not help at all. This book will help a whole lot more.

If you want to know yourself, start by studying your blind spots. Oops. Too bad. You can't find them with introspection because they are... blind spots! Good news, your blind spots are the same as other people's blind spots. They are human universals. So you can learn about them by studying all the recent scientific discoveries about human thinking, particularly all its irrational and unconscious features. The universal, irrational and unconscious landscape of human thinking is the topic of this book.

I previously described two well-known and rather obvious features -- faces in clouds versus clouds in faces and snakes versus garden hoses. This is very useful information.

Clouds vs faces: All humans have an "agency detection bias. We presume that things happen for reasons and that most things happen because an intelligent agent made them happen. Hence, ummm... Oh, I remember... Religion??!! Knowing this, next time a natural disaster occurs in a sinful city, you might be a little less inclined to attribute the event to an angry god. You might also recall that all cities are sinful.

Snakes vs. garden hoses: All humans have a hyper-sensitive immediate-danger-detector. The vast majority of alarms are false alarms. Not many citizens of industrialized nations die of snake bite, but many die or suffer from excessive worry and pointless fears. Understanding how false danger alarms work, you might be more able to live long and prosper.

Please excuse the irony. As I recall, the author does not actually discuss agency detection or danger detection bias. These are merely convenient examples of universally human cognitive biases that occurred to me was I was writing this review. They are easy to explain and intuitively obvious. You are Not So Smart discusses forty-eight others. He's chosen many of the really important and interesting phenomena. The list grows as research accumulates, and he probably didn't have room for all of them. Good news, he publishes periodic updates on his blog.

This book has a high speed to weight ratio. Every chapter describes a universal human cognitive bias, easily recognizable in your own experience. Chapters are just a few pages each. They do not need to be read in sequence. Though not simplistic, a smart eight grader could understand most of them; no scientific or psychological background is necessary. Yet these phenomena are not generally known, even by "smart" people. Thanks to this book, word will soon be getting around.

138 of 148 people found the following review helpful.
Broad Overview of Cognitive Biases, Shortcuts, and Fallacies
By Book Fanatic
This is a good book. It's easy to read and can be read in small bite-sized chunks or in several long sessions. There are 48 different cognitive biases, shortcuts, and logical fallacies described in the book. They each take about 5 pages or so. Within each section the author does an excellent job of describing each problem. He references several studies for each and is generally very up-to-date on the latest work.

As an introduction or description to the ways we are irrational this book works very well. I consider myself pretty widely read in this area and still I found some new ideas or studies in this work. I would think that someone new to the topic would be utterly fascinated by it. While this book is well written as narrative it also would server as an excellent reference because of the many short chapters.

The only thing that I think would have made the book better would have been to put more effort into highlighting how you can avoid the biases. Certainly being aware of them helps and this book goes a long way toward that goal. The author does make some small suggestions at the very end of many chapters but they seem like an afterthought. But that is my only real criticism.

If you are interested in the ways that we aren't "the rational animal" this book is easily recommended. It is quite well done. For people new to the subject I can very highly recommend it as an introduction to the topic.

82 of 99 people found the following review helpful.
accessible but maybe too much so
By Michael J. Amos
McRaney is attempting to show us all that behind the thin veneer of our civilized brain, lurks an animal brain that is far more whimsical and powerful than we give it credit for, than our logical brain often does little more than make excuses for behavior it can't predict or control. He does so by examining a variety of behaviors from cold reading to brand loyalty to racism. He conducts his examination be compiling peer reviewed articles from psychology and medical literature.

I give McRaney credit for making the material accessible but I can't say the same about making it interesting. It's incredibly, painfully obvious that the book is little more than a collection of blog posts; the short chapters don't quite run two pages while long ones clock in around ten. Additionally, I feel like the concepts he covers are already in the public eye, available for more complete examination and occasional satire. Finally the author does nothing with the information. No tips for catching yourself in a behavior are suggested, it seems he simply acknowledges the behaviors with an indifferent shrug. I could accept this if McRaney was doing some amount of original work or thought but that's not the case.

The way I most often described this book as I read it was "It's not bad, it's not good, but it's not bad."

ADDENDUM: I later read Thinking, Fast and Slowand recommend that as a far superior book on similar material.

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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours rtf
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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours Kindle

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours PDF

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours PDF

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours PDF
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yours PDF